Welcome to the new and improved retailer website


Welcome to the Michigan Lottery’s Retailer Website! This site will provide you with all the tools needed to be a successful lottery retailer – in one convenient location. We hope you utilize it to help grow your sales. Questions or comments can be emailed to [email protected]

Recently Added:

December 3rd instant ticket sbo
December 3rd new pull tab games
December 3rd Plan-O-Grams
novemBER ’19 RETAIL COUPONS
Two new fast cash games launch on October 27th
november ’19 game line publication

OCTOBER – DECEMBER 2019 RETAILER INCENTIVE PROGRAMS

Withdraw At Retail Voucher – a new way to pay!
current instant ticket reference guide with upc’s  10-31-19
pull tab quick reference guide   11-6-19

UPDATED PRIZE FLYERS  11-20-19

Instant tickets              Pull Tabs

We Support Our Retailers

Learn More & Apply to Become a Retailer

As business partners, the Michigan Lottery provides you with all the tools need to maximize your sales:

One-on-one support from your District Sales Representative (DSR)

  • Scheduled monthly visits to provide sales, marketing, and incentive information, selling tips and to answer questions.
  • Inform you of new games and assist with the return of older games.
  • Merchandising assistance.
  • Regular deliveries of information about new games and promotions and point of sale (POS).
  • Individualized account reviews to develop strategies to help maximize your sales

Instant Ticket and Pull Tab Specialists

  • Toll-free phone number 1-800-592-4040, option 2,  prior to 4:00 pm, to place instant ticket or Pull Tab orders for next  business day delivery.
  • Weekly or bi-weekly account reviews to ensure you have the right amount of inventory.

Retailer Services

Friendly staff is available to assist with questions regarding retailer applications, security codes, invoices or adjustment requests. Call 1-800-592-4040 option 0.

Equipment Service and More

To report equipment problems, misprinted tickets, request help with filling out adjustment forms or to order supplies, call 1-800-592-4040option 1.


Products

Michigan continues to be one of the top lotteries in the nation, offering a wide selection of games to suit your customers’ needs.

We provide the following products to help support sales:

  • Equipment, advertising materials, ticket dispensers and displays for Michigan Lottery retailers.
  • Award winning TV, internet, radio, and Billboard advertising

Interested in becoming a Michigan Lottery Retailer?

There are many benefits to becoming a retailer, including:

  • Increased customer traffic
  • Sales and redemption commissions
  • Dedicated customer service
  • Supporting Michigan Public Schools

Current Promotions

Check out the current promotions available for Michigan Lottery retailers and players:

Visit MichiganLottery.com to learn more about all of the games the Michigan Lottery has to offer.

View All Current Promotions