Welcome to the Michigan Lottery’s Retailer Website! This site will provide you with all the tools needed to be a successful lottery retailer – in one convenient location. We hope you utilize it to help grow your sales. Questions or comments can be emailed to [email protected]
current instant ticket reference guide with upc’s 10-31-19
pull tab quick reference guide 11-6-19
UPDATED PRIZE FLYERS 11-20-19
We Support Our Retailers
As business partners, the Michigan Lottery provides you with all the tools need to maximize your sales:
One-on-one support from your District Sales Representative (DSR)
- Scheduled monthly visits to provide sales, marketing, and incentive information, selling tips and to answer questions.
- Inform you of new games and assist with the return of older games.
- Merchandising assistance.
- Regular deliveries of information about new games and promotions and point of sale (POS).
- Individualized account reviews to develop strategies to help maximize your sales
Instant Ticket and Pull Tab Specialists
- Toll-free phone number 1-800-592-4040, option 2, prior to 4:00 pm, to place instant ticket or Pull Tab orders for next business day delivery.
- Weekly or bi-weekly account reviews to ensure you have the right amount of inventory.
Friendly staff is available to assist with questions regarding retailer applications, security codes, invoices or adjustment requests. Call 1-800-592-4040 , option 0.
Equipment Service and More
To report equipment problems, misprinted tickets, request help with filling out adjustment forms or to order supplies, call 1-800-592-4040, option 1.
Michigan continues to be one of the top lotteries in the nation, offering a wide selection of games to suit your customers’ needs.
We provide the following products to help support sales:
- Equipment, advertising materials, ticket dispensers and displays for Michigan Lottery retailers.
- Award winning TV, internet, radio, and Billboard advertising
Interested in becoming a Michigan Lottery Retailer?
There are many benefits to becoming a retailer, including:
- Increased customer traffic
- Sales and redemption commissions
- Dedicated customer service
- Supporting Michigan Public Schools
Check out the current promotions available for Michigan Lottery retailers and players:
Visit MichiganLottery.com to learn more about all of the games the Michigan Lottery has to offer.